What are the Most Popular Brands of Whiskey in Delhi

Indian Whiskey Brands: The Backbone of Popularity

McDowell’s No. 1
McDowell’s No. 1 solidifies its position as the top-selling whiskey brand in Delhi, following national trends with over 32.2 million cases sold in India during 2024. Its reputation stems from an approachable price range (₹420–₹960 for 750 ml), consistent taste profile thanks to a blend of Indian grain and Scotch malt, and a robust distribution network. This whiskey’s accessibility and smooth flavor make it a staple for social gatherings and celebrations.

Royal Stag
A close competitor, Royal Stag, sells approximately 31 million cases per year at price points starting as low as ₹350 for 750 ml. Known for its tagline “Make it Large,” it appeals to young professionals and seasoned drinkers alike. Its blend of imported Scotch malts and Indian grain spirits—without artificial flavors—earns it both credibility and longevity in Delhi’s bars and homes.

Imperial Blue
Imperial Blue continues to be a popular choice among entry-level whisky drinkers, with its case sales exceeding 22 million annually and a modest price (₹300–₹550 for 750 ml). Its marketing, especially through memorable jingles and high-visibility events, helps maintain its foothold in the mass-market segment.

Officer’s Choice
Recognized for being budget-friendly, Officer’s Choice captures the loyalty of millions of consumers, with over 21 million cases sold yearly. Its mild, smooth profile and widespread availability in Delhi make it the preferred everyday whiskey in many parts of the city.

Blenders Pride and 8PM
Blenders Pride, a Pernod Ricard product, and 8PM from Radico Khaitan also rank among Delhi’s favorites. Blenders Pride is lauded for its premium positioning at reasonable prices (over 10 million cases sold nationally). 8PM, despite a recent sales dip, maintains its following thanks to strong branding and attractive packaging.

Premium and Contemporary Indian Brands

Sterling Reserve & Iconiq White Whisky
Sterling Reserve remains relevant, though it witnessed a dip in recent sales, while newcomer Iconiq White surged with an impressive 181.3% growth in 2024. These brands are targeting aspirational, younger consumers and are frequently spotted at lounges and urban gatherings in Delhi.

Royal Challenge
Royal Challenge, with over 9 million cases sold, appeals to those looking for a premium Indian whisky experience at approachable rates. It has benefited from influencer marketing and innovative product launches in the past year.

International and Scotch Whisky Brands

While Indian whiskies command the lion’s share, Delhi’s discerning market for international and Scotch brands is expanding rapidly among urban professionals and connoisseurs. Key global brands include:

Johnnie Walker
Johnnie Walker’s lineup—from Red to Blue Label—remains an aspirational choice, regularly topping imported Scotch sales charts in Delhi. Its premium image and wide variety justify its strong appeal to experienced drinkers.

Chivas Regal, Ballantine’s, and Glenlivet
Chivas Regal and Ballantine’s, along with single malts like The Glenlivet and Macallan, constitute a growing segment of Scotch drinkers who prefer complex flavors and prestige attached to these labels. These brands enjoy frequent visibility at high-end bars and are often gifted during special occasions.

100 Pipers and Black & White
More accessible blended Scotches such as 100 Pipers and Black & White are favorites for those upgrading from Indian brands, valued for their balanced profiles and affordable pricing in international segments.

Why These Brands Dominate

• Affordability: The largest brands like McDowell’s No.1, Officer’s Choice, and Imperial Blue are priced between ₹250–₹960 for 750 ml, remaining accessible to Delhi’s vast middle class.
• Brand Trust and Consistency: Strong, consistent recipes and robust distribution keep these brands top-of-mind among consumers.
• Premiumization Trend: A discernible shift is visible, with growing demand for Scotch and single-malt whiskies as incomes rise and consumers seek sophisticated experiences.
• Marketing Prowess: Smart branding—whether via celebrity endorsement, aspirational imagery, or event sponsorship—helps cement long-term loyalty.

Delhi Whiskey Scene in Perspective

Delhi’s whiskey market is shaped by an impressive range, blending tradition and modernity. The city’s massive appetite for whiskey ensures both legacy Indian brands and imported Scothes thrive side by side, with growing openness to experimentation and an increasing willingness among consumers to pay for quality.

Conclusion

In 2025, the most popular whiskey brands in Delhi blend value, taste, and status—from Indian household names like McDowell’s No. 1, Royal Stag, and Officer’s Choice to high-profile Scotch icons such as Johnnie Walker and Chivas Regal. As affordability and aspiration intersect, Delhi’s whiskey drinkers are spoiled for choice, making the city one of the most dynamic markets for whiskey in India today.